Work

A novel approach to online review analysis: integrating theory of planned behavior and machine learning techniques

Year: 2025

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-09-2024-1421

Authors: Jeong-Yeol Park, Wookjae Heo, Jongwon Lee, Shinyong Jung

Institutions: University of Central Florida, Purdue University West Lafayette, Georgia State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409469854

FWCI: 17.96

Cites: 74

Cited by: 10

Related to: 10