Work

Optimizing Churn Prediction Models: A Data Imbalance Handling Strategy for Enhanced Accuracy

Year: 2024

Type: conference-paper

Source: International Conference on Informatics and Computing (ICIC)

DOI: 10.1109/icic64337.2024.10957147

Authors: Erna Hikmawati, Heru Nugroho, Maria Irmina Prasetiyowati

Institutions: Telkom University, Multimedia Nusantara University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409475493

FWCI: 2.596

Cites: 35

Cited by: 2

Related to: 10