Work

The Impact of Social Media Exposure on Consumer Banking Decisions in Sri Lanka

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Conference on Advanced Research in Computing (ICARC)

DOI: 10.1109/icarc64760.2025.10963070

Authors: Muditha L. Samarasinghe, Amila S. Withanaarachchi

Institution: University of Kelaniya

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409494486

FWCI: 10.74

Cites: 39

Cited by: 3

Related to: 10