Work

Integration of K-Means and SVM for Customer Segmentation Based on Customer Behaviour Using LRFM and Product Preference

Year: 2024

Type: conference-paper

Source: International Seminar on Research of Information Technology and Intelligent Systems (ISRITI)

DOI: 10.1109/isriti64779.2024.10963641

Authors: Valenzia Tanaka, Samuel Ady Sanjaya

Institution: Multimedia Nusantara University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409494727

FWCI:

Cites: 25

Cited by:

Related to: 10