Work

Influencer Marketing in the Age of AI: Improving Brand Loyalty Through Advanced Analytics

Year: 2025

Type: conference-paper

DOI: 10.1109/ic363308.2025.10956901

Authors: Prasenjeet Samanta, Mohd Amir, Sangeeta Bagga, Babita Dubey, Manjula Khulbe, Rajeev Gupta

Institutions: Uttaranchal University, Graphic Era Hill University, Dehradun Institute of Technology University, Symbiosis University of Applied Sciences

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409495547

FWCI: 17.16

Cites: 5

Cited by: 5

Related to: 10