Consumer Purchase Decision Making of Omni-Channel Market - A Study with Special Reference to Chennai City
Year: 2025
Type: conference-paper
Study design: Observational Study
Authors: A Asha, G S Maheswari, M. Kavitha
Institution: Vels University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409495770