Work

Analyzing the Effect of Eco-Friendly Branding on Consumer Purchasing Decisions on Sustainability in Marketing using Data Analytics

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/autocom64127.2025.10956569

Authors: Mageswaran J, Tamilselvan P, Tamilarasu J, Sivasubramani K, Tharani Devi, Raja Ram Sah

Institutions: Bannari Amman Institute of Technology, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, M. Kumarasamy College of Engineering

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4409495819

FWCI:

Cites: 16

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Related to: 10