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Consumer Behavior and Satisfaction Rate in Social Media Purchasing Ads Using Radial Basis Function Networks (RBFNS) Based BAT Algorithm

Year: 2025

Type: conference-paper

DOI: 10.1109/autocom64127.2025.10956732

Authors: Lilly Florence M, T. Varun, S. Senthilkumar, N. Sheeba Florence, Sudeshna Seal, Sangeetha S

Institutions: Anna University, Chennai, Kalasalingam Academy of Research and Education, Sona College of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409495950

FWCI:

Cites: 24

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Related to: 10