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Consumer Behavior Trends - The Influence of Social Media Marketing on Brand Loyalty Among Millennials

Year: 2025

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/autocom64127.2025.10957615

Authors: Manimegalai V, Senthilkumar N, Vijayachander V S, K Malarkodi, Mohanraj G, K. Grace Mani

Institutions: Bannari Amman Institute of Technology, K.S. Rangasamy College of Technology, M. Kumarasamy College of Engineering

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409496272

FWCI:

Cites: 17

Cited by:

Related to: 10