Work

Implementation Of Digital Branding For Rural Tourism Development

Year: 2025

Type: article

Abstract: Rural tourism is a strategic step developed by the government to promote regional culture and improve the global economy. the development of rural tourism can be done through social media by promoting the concept of digital branding, but the fact is that the concept of digital branding is still rarely practiced by rural tourism actors. This research uses exploratory qualitative methods that aim to explore something new, which is not widely known by the public. It is found that to build digital branding, the actors need to pay attention to the keywords, captions and taglines used, identify the uniqueness of the tourist attraction to be featured in the content, and conceptualize the content material about telling experience. By applying these concepts, each destination can promote its uniqueness and characteristics through a digital media effectively.

Source: Metacommunication Journal of Communication Studies

DOI: 10.20527/mc.v10i1.21997

Authors: Putri Ayu Hidayatur Rafiqoh, Widyakanti Widyakanti

Institution: Lambung Mangkurat University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409508612

FWCI:

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