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Emotional Design of Brand IP based on Semantic Cognition

Year: 2025

Type: article

Source: Journal of Imaging Science and Technology

DOI: 10.2352/j.imagingsci.technol.2025.69.3.030417

Authors: Feng Wang, Mengmeng Wang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409510022

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