Work

Engaging customer in live-streaming commerce: the impact of interactivity and perceived value on trust

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Electronic Customer Relationship Management

DOI: 10.1504/ijecrm.2025.145718

Authors: Rizkia Ayu Amilia, Atik Aprianingsih, Mustika Sufiati Purwanegara, Margareth Setiawan, Teresia Debby

Institutions: Bandung Institute of Technology, Binus University, Parahyangan Catholic University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409526085

FWCI: 3.688

Cites:

Cited by: 2

Related to: 10