Work

Impact of influencer marketing on buying behaviour of millennials and generation Z

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Electronic Customer Relationship Management

DOI: 10.1504/ijecrm.2025.145710

Authors: Rimple Sharma, Kumar Sanu

Institution: Lovely Professional University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409526105

FWCI: 1.844

Cites:

Cited by: 1

Related to: 10