Work

A correlation study of CRM resources and retailer omnichannel strategy performance

Year: 2025

Type: article

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2025.10070667

Author: Victoria C. Hailey

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4409527231

FWCI: 1.841

Cites:

Cited by: 1

Related to: 10