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Consumer vulnerability: its impact on ethical perceptions and brand love towards online retail from a stimulus-organism-behaviour-consequence perspective

Year: 2025

Type: article

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2025.10070669

Authors: Naman Sreen, Neha Bhardwaj, Dheeraj Sharma

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409527255

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