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Pengaruh Store Environment Perception pada Interior Toko Sociolla terhadap Dorongan Perilaku Impulsive Buying

Year: 2025

Type: article

Abstract: This study aims to analyze how perceptions of the store environment can encourage customers’ impulse buying behavior, and what factors influence impulse buying. Also, to analyze how individual characteristics can influence these purchases. The research method used is quantitative research by distributing questionnaires online, using a Likert scale of 1-5. The research was found that impulsive buying tendency and layout had the strongest effect on urge to buy impulsively. maintain a positive store environment and add other strategies to stimulate customer’s tendency that leads to urge to buy impulsively.

Source: Kajian Branding Indonesia

DOI: 10.21632/kbi.7.1.83-93

Authors: Chavela Angelica Putri Sugiharto, Jesslyn Natalie Lauwinata, Christiana Terecia Yosevina, Bernardinus Realino Yudianto

Institution: Universitas Prasetiya Mulya

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409555642

FWCI:

Cites: 33

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Related to: 10