Work

The Mediating Role of Green Advertising in Linking Personal Values and Ethical Self-identity to Green Purchase Intention

Year: 2025

Type: article

Study design: Observational Study

Source: Vision The Journal of Business Perspective

DOI: 10.1177/09722629251326758

Authors: Muhammad Rafiq, Li Xinru

Institution: UCSI University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4409558875

FWCI: 7.18

Cites: 57

Cited by: 4

Related to: 10