Year: 2025
Type: article
Abstract: The study analyses Digital Marketing Strategies for Sustainable Brands in India, emphasising the rising significance of eco-friendly activities in a progressively competitive market. The study seeks to accomplish several primary objectives: first, to assess the efficacy of digital marketing strategies utilised by sustainable brands; second, to evaluate consumer engagement with these brands across diverse digital platforms; third, to identify the challenges and opportunities encountered by sustainable brands in executing successful digital marketing campaigns; fourth, to examine the impact of digital marketing on brand perception and consumer loyalty among environmentally conscious consumers; and fifth, to offer actionable recommendations for enhancing digital marketing strategies within this sector.
Authors: Anushka Berwal, Geetanjali Pal, Kajal Vashisht, Smita Mishra, Ashish Gupta, Jiya Wadhwa
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409559147