Work

A Study on Social Media Marketing Strategies Used by Startups

Year: 2025

Type: article

Abstract: Startups utilize social media marketing to build brand awareness, engage with audiences, and drive traffic, often focusing on specific platforms and content strategies to reach their target market. Key strategies include defining the target audience, creating a content plan, consistently posting engaging content, and actively participating in social media conversations

Source: International Journal of Advanced Research in Science Communication and Technology

DOI: 10.48175/ijarsct-25310

Authors: Mallepalli Sharvani, Lavanva. S, Manjunatha. M, Prof. Shakila. A

Institution: CMR University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4409566159

FWCI: 1.844

Cites: 3

Cited by: 1

Related to: 10