Work

Website Personality and Consumer Values Influence on Online Impulsive Buying with Gender Moderation in E-Commerce

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS)

DOI: 10.1109/icimcis63449.2024.10956995

Authors: Rizal Taufiqillah, Muhammad Wido S, Mochammad Fahlevi

Institution: Binus University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409573563

FWCI:

Cites: 25

Cited by:

Related to: 10