Digital Influence: The Role of Live Streaming, Endorsements, Promotional Tools, and Online Reviews in Fashion Industry Shopping Behavior
Year: 2024
Type: conference-paper
Study design: Observational Study
Authors: Meidiana Lay, Angeline Pearlie Wijaya, Chrysilla Octaviany, Yunita Wijaya Handranata, Dewi
Institution: Binus University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409573610