Work

Virtual Influencers Revolutionizing Marketing: A Bibliometric Deep Dive into Emerging Trends and Future Prospects

Year: 2024

Type: conference-paper

Study design: Systematic Review

Source: International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS)

DOI: 10.1109/icimcis63449.2024.10956725

Authors: Stefanus Rumangkit, Rizka Astari Rahmatika

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409573660

FWCI: 2.717

Cites: 28

Cited by: 2

Related to: 10