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A Study on the Application of Experiential Elements in Domestic Brand Stores Using Pine amp; Gilmore’s Experiential Marketing Theory

Year: 2025

Type: article

Source: Journal of Cultural Product & Design

DOI: 10.18555/kicpd.2025.80.006

Authors: Jung Ah Oh, Sang Won Lee, Ha Ram Seo

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409587817

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