Work

Stupid is as stupid does? The influence of anthropomorphic stupidity on consumers’ product purchase intention

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-12-2023-4874

Authors: Zhipeng Xie, Jingyuan Wang, Huanyu Qin, Jing Zhao

Institutions: Central China Normal University, Huazhong University of Science and Technology, University of Science and Technology of China, Wuhan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409588776

FWCI: 12.67

Cites: 66

Cited by: 7

Related to: 10