Work

Effects of Social Media on Purchase Intention for Cosmetic Products among Nigerian Undergraduate Students

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Research and Innovation in Social Science

DOI: 10.47772/ijriss.2025.914mg0058

Authors: David Achi Achi, Ikechi Agwu Obasi, Obumneme Matthew Arum

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409592813

FWCI: 1.84

Cites:

Cited by: 1

Related to: 10