Year: 2025
Type: article
Abstract: In the digital era, With the rapid growth of social media, influencer marketing has emerged as a crucial strategy for brands to engage with their target audience effectively. Traditional advertising methods are becoming less efficient, making it essential for businesses to adopt digital marketing approaches. However, many brands face challenges in identifying and collaborating with suitable influencers due to the lack of a structured and centralized platform. This study introduces a web-based advertisement management system designed to simplify the process of connecting brands with relevant influencers for marketing campaigns. The proposed system features an influencer discovery module, allowing brands to search for influencers based on criteria such as niche, audience demographics, and engagement metrics. Additionally, a advertise management system streamlines communication, contract agreements, performance monitoring, and secure transactions, ensuring a transparent and efficient workflow. This research explores the system's architecture, database design, and technological framework, focusing on scalability, security, and user accessibility. This study contributes to the digital marketing landscape by offering an organized and scalable approach to influencer-brand partnerships. Key Words: Web-Based Marketing Platform, Advertisement Management System, Digital Advertising, Social Media Marketing, Brand-Influencer Collaboration, Influencer Marketing, Brand Promotion, Online Collaboration, E-commerce Integration, Marketing Analytics, Campaign Management.
DOI: 10.55041/ijsrem45142
Author: Dhruvit Patolia
Institution: Universal Engineering College
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409592825