Work

Assessing the economic and social impacts of greenwashing: moderating impact of big data analytics adoption

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-07-2024-0440

Authors: Ranjan Chaudhuri, Bindu Singh, Barnali Nag, Shivam Singh Bhadauria, Demetris Vrontis, Sumana Chaudhuri, Sheshadri Chatterjee

Institutions: Pôle Léonard de Vinci, Indian Institute of Information Technology Lucknow, University of Nicosia, Mediterranean Institute of Management, S P Jain School of Global Management, Durgadevi Saraf Institute of Management Studies, Indian Institute of Technology Kharagpur

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W4409601770

FWCI: 7.238

Cites: 99

Cited by: 4

Related to: 10