Work

Payment forms linked to consumer preferences for promotional offers: mediating and moderating factors

Year: 2025

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-06-2024-0378

Authors: Chien-Jung Molly Huang, Shih-Chieh Chuang, Yin-Hui Cheng, Jia-Huei Hou

Institutions: Aletheia University, National Chung Cheng University, National Taichung University of Education

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409601812

FWCI: 5.428

Cites: 51

Cited by: 3

Related to: 10