Work

Development of Algorithms for Building a Model of Consumer Behavior in the Pharmaceutical Market

Year: 2025

Type: article

Source: Медико-фармацевтический журнал «Пульс»

DOI: 10.26787/nydha-2686-6838-2025-27-4-134-140

Authors: Panteleev A.S., Mironenkova Zh.V., Umarov S.Z., Gabdulkhakova L.M., Lozovaya K.V.

Institutions: Ministry of Health of the Russian Federation, Bashkir State Medical University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4409613444

FWCI:

Cites: 3

Cited by:

Related to: 10