Understanding Customer Perceptions of Adopting Circular Economy-Based Products: Insights for Sustainable Consumer Behavior
Year: 2025
Type: article
Abstract: The global movement toward a circular economy (CE) requires a paradigm shift that promotes sustainable development through product regenerativeness, resuscitation, and material recycling. The adoption of circular economy-based products depends foremost on how customers behave because their decisions affect these product advancements. Recent research has shown increasing consumer engagement in sustainable behavior. Consumer research from the Capgemini Research Institute reveals that approximately 70% of people plan to adopt circular approaches to product care through product reduction and longer-lasting ownership and maintenance of items. The value-action gap occurs when environmental concerns of consumers fail to generate matching sustainable purchasing behaviors despite their exhibited interest in sustainability. Several factors have led to this disparity. Consumer environmental awareness does not offset the economic deterrents of higher-cost sustainable products that prevent them from purchasing. Customers face difficulties in identifying actual sustainable choices because of unclear information and ambiguous labeling practices in the market.
DOI: 10.55041/ijsrem45232
Author: Tanya Jaiswal
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409618854