Year: 2025
Type: article
Abstract: This present study aims to explore the influence of extreme emotions on consumer overconsumption behavior. With the increasing complexity of consumer behavior in modern society, emotions have become an important factor in influencing purchasing decisions. This paper mainly talks about the cause of the extreme emotions, the reason that the extreme emotions can lead to overconsumption, how to prevent the extreme emotions. Moreover, the study highlights the importance of emotional regulation in mitigating these impulsive behaviors. Emotional regulation strategies can be effectively utilized to reduce the occurrence of overconsumption. Consumers who practiced emotional regulation made more deliberate purchasing decisions and were less likely to engage in impulsive buying. This research underscores the critical role of emotional management in reducing overconsumption and lays the groundwork for future studies in this field, particularly in exploring the long-term effects of emotional regulation on consumer spending and the broader economic implications of emotion-driven overconsumption.
DOI: 10.54097/7dg4c522
Author: Zihan Wang
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409621428