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Fostering Sustainable Environmental Performance Through Green Banking Practices: The Mediating Role of Employees’ Green Motivation and Green Behavior

Year: 2025

Type: article

Abstract: This study intends to ascertain the correlation between green banking practices and the sustainable environmental performance of private banks. It further investigates the mediating role of employee green behavior and motivation. This study used a quantitative research method to test the study hypotheses. A standardized questionnaire with a 5-point Likert scale was utilized to collect data for the survey. The sample size consisted of 376 respondents who were conveniently selected. Data were analyzed using PLS software (Version 4.0). The main finding is that employees’ green motivation mediated the link between employee-related and customer-related green practices and a bank’s environmental performance. Equally, employee green behavior mediated the link between employee-related, operation-related, and customer-related green practices and a bank’s environmental performance. This study is one of few in Bangladesh’s banking sector that provide a comprehensive overview of green banking practices, employee green motivation and behavior, and their connections to banks’ sustainable environmental performance.

Source: Sustainability

DOI: 10.3390/su17083750

Authors: Tabassum Chowdhury, Rashed Al Karim, Md Karim Rabiul, Minhaz Ul Alam, Dewan Niamul Karim

Institutions: East Delta University, Al Yamamah University, Jahangirnagar University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: gold

Estimated APC paid: $2,896