Work

Influencer endorsement of sustainable consumption: the role of vertical individualism

Year: 2025

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-06-2024-6936

Authors: Yoshiko DeMotta, Li Qin

Institution: Fairleigh Dickinson University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4409647214

FWCI: 5.428

Cites: 61

Cited by: 3

Related to: 10