Work

Customer Retention in Banking: Utilizing AI and Machine Learning for Predictive Churn Analysis

Year: 2025

Type: conference-paper

Source: International Conference on Intelligent Systems, Advanced Computing and Communication (ISACC)

DOI: 10.1109/isacc65211.2025.10969188

Authors: Anurag Agnihotri, R Saravanakumar

Institutions: University of Delhi, Saveetha University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409683772

FWCI: 15.11

Cites: 12

Cited by: 4

Related to: 10