VR meets hotel bookings: how hedonic and utilitarian attributes shape young consumers’ intentions
Year: 2025
Type: article
Study design: Observational Study
Authors: Kriti Priya Gupta, Smriti Pande
Institution: Symbiosis International University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409691784