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Unravelling Webrooming Intentions: An Integrated Model for Analysing Key Drivers in Retail Transformation

Year: 2025
Type: article
Study design: Observational Study
Authors: Neha Rani, Himani Sharma
Language: English
Subfield: Marketing
Open Access status: closed
OpenAlex ID: W4409692512
FWCI:
Cites: 102
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Related to: 10