Year: 2025
Type: article
Abstract: Artificial Intelligence (AI) is changing the advertising scene by empowering more brilliant, data-driven promoting choices. This paper investigates the part of AI instruments in improving publicizing proficiency, personalization, and return on speculation.The consider highlights how AI engages marketers to expect buyer needs, tailor substance, and optimize asset allotment. By looking at existing investigate, strategies, and viable applications, the think about gives a comprehensive outline of how AI is forming long run of advertising. It too addresses the impediments, such as information reliance and moral concerns, to supply a adjusted point of view on its selection. Furthermore, the ponder emphasizes the potential for AI to cultivate development and drive competitive points of interest within the publicizing space.
Source: ComFin Research
Authors: KP Abdul Raouf, P Vanitha
Institution: Vels University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409697390