Year: 2025
Type: article
Abstract: Artificial Intelligence (AI) technology is developing at a breakneck pace, presenting both new opportunities and difficulties for the advertising industry. With a focus on four essential pillars—objective customization content creation, and announcement accumulation—this groundbreaking study offers a thorough analysis of AI’s role in advertising. Historically, advertising has played a crucial role in dispatch promotion, and its influence was amplified during public health campaigns. By automating processes like media procurement, substantiated announcement generation, and announcement optimization, artificial intelligence has completely transformed advertising. Advertising giants have seen an increase in effectiveness and advanced returns on investment (ROI) as a result of AI’s capacity to analyze massive data sets and predict consumer behaviors.
Source: ComFin Research
Author: S Deepa
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4409697547