Work

The Communication Paradigm of Modern Advertising: From Goods to Emotions

Year: 2025

Type: conference-paper

Source: Communication Strategies in Digital Society Seminar (ComSDS)

DOI: 10.1109/comsds65569.2025.10971297

Authors: Konstantin V. Kiuru, Sergey V. Linkov

Institution: Chelyabinsk State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409724735

FWCI: 3.892

Cites: 4

Cited by: 1

Related to: 10