Work

Transforming Brand Communication: The Impact of Artificial Intelligence, Virtual Reality, and Augmented Reality in the Digital Era

Year: 2025

Type: conference-paper

Source: Communication Strategies in Digital Society Seminar (ComSDS)

DOI: 10.1109/comsds65569.2025.10971308

Authors: Zhang Beichen, Zhou Wei

Institution: Peter the Great St. Petersburg Polytechnic University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409724871

FWCI:

Cites: 9

Cited by:

Related to: 10