Work

Crafting captivating retail spaces: the power of atmosphere in shaping consumer behavior

Year: 2025

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-025-00407-5

Authors: Karim Errajaa, Anil Bilgihan

Institutions: Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, Florida Atlantic University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409737300

FWCI: 3.776

Cites: 96

Cited by: 5

Related to: 10