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The Impact of Seo on Consumer Buying Behaviour in Online Shopping

Year: 2025

Type: article

Abstract: INTRODUCTION Online shopping has seen exponential growth in India, changing the way consumers search, evaluate, and purchase products. Search Engine Optimization (SEO) has emerged as a crucial element in this transformation. SEO improves a brand's visibility in search results and builds trust—two key factors in influencing purchasing behaviour. This study explores how SEO strategies affect consumer decisions in online shopping environments.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem45905

Author: THARUN PANDIYAN. G

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4409737825

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