Unveiling digital service readiness: exploring customer and manufacturer organizational perspectives in digital service innovation
Year: 2025
Type: article
Authors: Lorea Narvaiza, José Antonio Campos, María Luz Martín-Peña, Eloísa Díaz-Garrido
Institutions: Universidad de Deusto, Universidad Rey Juan Carlos
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4409750284
