Work

Pentingnya Konten Media Sosial Sekolah Kristen di Surabaya Terhadap Brand Awareness

Year: 2024

Type: article

Abstract: This analysis aims to identify how Christian schools use social media to enhance their brand awareness. The primary focus is on evaluating the types of content, posting frequency, and user engagement levels, as well as their impact on brand awareness. Data is collected from several Christian schools and their social media content is analyzed over a specified period. It is hoped that the results of this analysis will provide valuable insights into effective strategies that educational institutions can apply to leverage social media for enhancing brand awareness.

Source: DIVAGATRA - Jurnal Penelitian Mahasiswa Desain

DOI: 10.34010/divagatra.v4i2.13149

Authors: Jennifer Putri Suwito, Ani Wijayanti Suhartono, Rebecca Milka Natalia Basuki

Institution: Petra Christian University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4409751466

FWCI:

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Related to: 10