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A Study on Lead Generation Campaign’s Performance Measurement Through Digital Marketing in Team Patch Work

Year: 2025

Type: article

Abstract: ABSTRACT: In the context of Team Patch Work, a forward-thinking business seeking to increase its online presence, this study examines the efficacy of lead generation initiatives based on LinkedIn marketing. Understanding the nuances of lead generation campaign efficacy is essential given the quick rise of social media platforms, particularly LinkedIn, Through a detailed analysis of data gathered from Team Patch Work's LinkedIn marketing efforts, this study assesses how effectively various metrics quantify campaign effectiveness. Key performance indicators (KPIs) like as click-through rates (CTR), conversion rates, cost per lead (CPL), and return on investment (ROI) are carefully analyzed to ascertain their relevance and reliability when evaluating the efficacy of lead generation projects.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem45883

Author: MR. RATHANA KUMAR

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4409763269

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