Year: 2025
Type: article
Abstract: Social media marketing has transformed the landscape of business promotion and customer engagement in the digital age. This study explores the role, benefits, and impact of social media marketing services (SMMS) on businesses, especially small and medium enterprises (SMEs). Through a review of literature and data collection from marketers and consumers, this study highlights key strategies, challenges, and outcomes of leveraging social media for marketing. The findings underscore the effectiveness of SMMS in increasing brand visibility, customer loyalty, and sales.
DOI: 10.55041/ijsrem45757
Author: Harish. V
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4409769705