Work

Impact of visual appeals and brand ambassador in online food advertising on consumer purchase behaviour

Year: 2025

Type: article

Source: International Journal of Social Economics

DOI: 10.1108/ijse-03-2024-0208

Authors: Rafaela Cajado Magalhães de Alencar, Felipe Gerhard, Mizael Moreira Sales, Felipe Roberto da Silva

Institution: Universidade Estadual do Ceará

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4409779121

FWCI:

Cites: 35

Cited by:

Related to: 10