Work

Purchase intention produk ramah lingkungan: Pendekatan theory of planned behavior

Year: 2025

Type: article

Abstract: This study analyzes the influence of attitude, subjective norm, and perceived behavioral control on purchase intention for environmentally friendly products. The sample consisted of 100 active students from Widya Mandala Catholic University Surabaya, Madiun Campus, collected using Google Forms with purposive sampling. Data analysis was conducted using multiple linear regression. The results indicate that attitude, subjective norm, and perceived behavioral control significantly influence the purchase intention of environmentally friendly products. Positive attitude, social support from the environment, and high self-control contribute to increasing consumers' purchase intention. These findings confirm that the stronger these three factors are, the higher consumers' intention to purchase environmentally friendly products, consistent with the Theory of Planned Behavior framework.

Source: Journal of Management and Digital Business

DOI: 10.53088/jmdb.v5i2.1367

Authors: Cecilia Dwi Octavia, Wahyu Prabawati Putri Handayani

Institution: Universitas Katolik Widya Mandala Surabaya

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: diamond

OpenAlex ID: W4409786129

FWCI: 5.402

Cites: 20

Cited by: 3

Related to: 10