Work

Does greenwashing hinder employees’ brand citizenship behavior?

Year: 2025

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-07-2024-0459

Author: Zengrui Xiao

Institution: Zhejiang Sci-Tech University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4409802929

FWCI: 3.681

Cites: 59

Cited by: 2

Related to: 10