Work

Sensory Inclusivity in Retail Environments: A Design-Oriented Approach

Year: 2025

Type: article

Abstract: The increasing reliance on e-commerce among sensory-disabled customers highlights the inadequacy of traditional brick-and-mortar stores in meeting their needs. To encourage greater footfall of sensory-disabled individuals in physical retail spaces, creating an inclusive and accessible environment is essential. This study identifies the barriers faced by these individuals through extensive literature review, surveys, and expert interviews, revealing the critical need for sensory-inclusive design solutions. By addressing challenges such as sensory overload, navigation difficulties, and communication barriers, this research proposes actionable strategies tailored to enhance accessibility and inclusivity in retail environments. The findings aim to support retailers in creating seamless and equitable shopping experiences that prioritize the needs of sensory-disabled customers, fostering inclusivity for both shoppers and employees.

Source: Journal of Interior Design

DOI: 10.1177/10717641251327928

Author: Gopika Gopan

Institution: University of Hertfordshire

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: hybrid

Estimated APC paid: $3,650